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Destructoid reported an ad-block rate of 30-45%. In general the wider estimate is 30% of ALL ads across the web are getting blocked. http://www.destructoid.com
by donohoe 13y ago
Destructoid reported an ad-block rate of 30-45%. In general the wider estimate is 30% of ALL ads across the web are getting blocked.
http://www.destructoid.com/half-of-destructoid-s-readers-block-our-ads-now-what--247904.phtml http://www.destructoid.com/half-of-destructoid-s-readers-blo...
At Quartz we're lucky - it appears to be 13%. I've used Ad-Blocker for years in the past. Not sure why I stopped (new computer, never installed?) but its been a few years at least.
However now that I work more on the ad side of things (how to make site experience better and maintain reading experience) I can see that blanket ad-blocking is harmful to sites bottom line.
I'm not sure what the answer is, its still Users right to manage their browser VS site operators trying to stay in business
- eli 13y agoI don't have much data yet, but on our B2B news sites it appears to be in the 4% to 9% range depending on the industry. I don't think ad blocking specifically is behind the trend away from leaderboards and towards "native content" advertising, but it's only going to accelerate it.
- baddox 13y agoWay fewer than 30% of visitors will ever click on an ad, and way fewer than 30% of visitors that click will actually convert after clicking (for non-CPC ads). So the question should be how many of that 30% that's using Adblock would have ever clicked on an ad or converted?