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We won’t bore you with complaints here though; hopefully you’ve now got enough information to understand what’s going on in the background when you sign up to u
by kamjam 13y ago
We won’t bore you with complaints here though; hopefully you’ve now got enough information to understand what’s going on in the background when you sign up to use our free adblock measurement service.
From the homepage: Measure:
How many of your visitors are blocking ads and how much does it cost you in advertising revenue?
etc etc. They are selling a service.
- ams6110 13y agoWhile I get the point, you can't claim revenues you never received are a "cost."
- viraptor 13y agoIt does cost you if the ad revenue is supposed to cover your bandwidth costs. If you're hosting something heavy and users don't offset it by clicking the ads every once in a while, it's a problem. Also there are plugins out there which will load the ad content, but never display it - that means if you pay to advertise somewhere, you just paid for nothing (service was provided, but noone saw the ad).
- qbrass 13y agoHaving ads that nobody likes and ads that nobody sees pays the same. The case where you need to know if ads are being blocked or not is when you're trying to determine if you should change the ads or find another way to monetize the site.