I think a lot of the NoSQL hate comes from people who don't understand the use-case, and don't build High Availability/Low Latency systems. A lot of the things

I think a lot of the NoSQL hate comes from people who don't understand the use-case, and don't build High Availability/Low Latency systems. A lot of the things I work on require pre-summarized data to provide fast response times at scale (aggregating normalized data would be too slow) and a NoSQL DB (not necessarily Mongo, I prefer Couchbase for most things) with a simple but flexible data model that gives more control to the developer Just Makes Sense.