As stated in the article, your Twitter profile serves as a sort of pre-landing page to get people to click through. You should be able to watch the interaction

As stated in the article, your Twitter profile serves as a sort of pre-landing page to get people to click through. You should be able to watch the interaction from Twitter flow through to your landing page in real-time. (The title is supposed to be about how to acquire the first 1,000 users for your startup via Twitter. Sorry about the confusion.)