Good point. It seems that if you wish to create value for end users, you should avoid middlemen, because middlemen will bundle your product with something obnox

Good point. It seems that if you wish to create value for end users, you should avoid middlemen, because middlemen will bundle your product with something obnoxious that adds value only for themselves. The more valuable your product is for end users, the more obnoxious stuff will be added by middlemen.