4 ms·
google has jacked minimum bids through the roof over the last 6 - 12 months. i'm guessing all of your ads are actually inactive right now because your minimum
by rwebb 19y ago
google has jacked minimum bids through the roof over the last 6 - 12 months. i'm guessing all of your ads are actually inactive right now because your minimum bid is too low and you have a bad "quality score". Their UI is sort of a pain.
login -> click into your campaign -> click into your ad group -> on the set of tabs to the right, click "keywords". here i'm guessing you'll see that your campaigns are inactive and you have to bid between $5 and $10 per click...which I'm guessing will be prohibitive. 9 months ago you just had to bid the minimum and you would end up paying <$1 per click, but now you will actually pay $5 - $10 per click.
the crazy thing is that there is zero transparency into this market. funds try to bet every quarter on google's earnings based on comscore, etc. but they have no idea what the average CPC is doing. it's like betting on Exxon based on car usage w/o knowing the price per gallon.
- nextmoveone 19y agoI would drill all the way down to the Ad Group level, in the keywords tab and click the customize columns link under the date range and to the right. I'd show the quality score as a column; check all the quality scores and minimum bids. Then I'd check all the status starting from the keyword level up to the campaign. Lastly if nothing showed up there I'd go back to the keywords and put my mouse over each and every keyword magnifying glass to find out if ads are being served. Then if it didnt work I'd call google and ask them for help. Hope this helps!