3 ms·
Having a crappy option makes the more expensive options seem like a better deal.
by chaosmachine 17y ago
Having a crappy option makes the more expensive options seem like a better deal.
- matthavener 17y agoi think there's a lot of retail evidence to suggest this is true. its also true in the reverse (a high priced item placed next to a midrange item will help the midrange item sell better than if it were placed alone)