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Given that you'll pay at least $50/month for iPhone service, who wouldn't go for the $199 3GS over the $99 current model? The feature set seems huge and intere
by ShabbyDoo 17y ago
Given that you'll pay at least $50/month for iPhone service, who wouldn't go for the $199 3GS over the $99 current model? The feature set seems huge and interesting to just about anyone -- who doesn't want battery life and speed? The nature of the service contract practically guarantees that iPhone buyers aren't horribly price-conscious when making purchases. So, of those likely to buy, who won't value the new model at at least $100 more than the old one?
- chaosmachine 17y agoHaving a crappy option makes the more expensive options seem like a better deal.
- matthavener 17y agoi think there's a lot of retail evidence to suggest this is true. its also true in the reverse (a high priced item placed next to a midrange item will help the midrange item sell better than if it were placed alone)
- jsz0 17y agoIt's great for the impulse buyers who see $99 and fall in love with the idea of buying it. The phrase "penny smart, dollar dumb" comes to mind here.
- lukifer 17y agoThere are also people buying solely on price, who after comparing it against a free flip-phone, will spring for the $99 iPhone as a (relative) luxury.
- ShabbyDoo 17y agoDon't the monthly plans differ in price as well? I could understand the $99 option if it was the only cost difference between a flip phone and an iPhone.