This. Not to mention anecdotally the ego contests involved (e.g. my friend is on the board of Big Name Cultural Institution and they have a really nice iOS app)

This. Not to mention anecdotally the ego contests involved (e.g. my friend is on the board of Big Name Cultural Institution and they have a really nice iOS app). Of course, Big Name Cultural Institution has a budget 10x yours. But really having an iPhone app was a status symbol. It has since become a critical business need but back in 2010 it was mostly about board member's egos.