You are correct, I was mostly talking about wholesale designer brands which are mid-to-high end (priced at the cost of someone like J. Crew or Gap or above). I

You are correct, I was mostly talking about wholesale designer brands which are mid-to-high end (priced at the cost of someone like J. Crew or Gap or above). It's actually interesting though, at the mid-to-low end similar disruption is happening in a different way. There are 'designer' brands that exist at these price points, but they are being disrupted by the department stores that previously purchased them shifting to private label production (brands the stores produce themselves and label with their own brand), and shifting fast. In 1970, 25% of department store retail was private-label brands, in 2005, 50%, in 2010, 60%. [1] [1]: The New Rules of Retail - http://www.amazon.com/gp/product/B004AP9TQM http://www.amazon.com/gp/product/B004AP9TQM