Yes! There is also Shipwire (http://shipwire.com http://shipwire.com) that has done very well recently. I do think that it is possible the brands will cobble to

Yes! There is also Shipwire (http://shipwire.com http://shipwire.com) that has done very well recently. I do think that it is possible the brands will cobble together a solution using Amazon/Shipwire and 3rd party tech, but a better opportunity seems to be providing full service e-commerce for brands. However, given that the shipping layer is the hardest part I would think hard about what that meant for such a business if I did not control that layer. Sneekpeeq, an e-commerce company that grew and crashed off the back of Facebook platform, recently raised around $5m additional capital to pivot to this model, renaming themselves Symphony Commerce (http://http://symphonycommerce.com/ http://http://symphonycommerce.com/)