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Apparel has actually been the driving force in e-commerce over the last few years: http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-s

• VLM 13y ago
  That's a good, general, factual article you've linked to. Superficially I saw mostly general sector wide results in the article. However I have bought a lot more tee shirts and cafepress-type products and cheap identical non-designer shoes than $200 scottevest products. My impression of the article is it was focusing solely on high end whereas I'm arguing the bigger action is probably at the low end.
  • jamiequint 13y ago
    You are correct, I was mostly talking about wholesale designer brands which are mid-to-high end (priced at the cost of someone like J. Crew or Gap or above). It's actually interesting though, at the mid-to-low end similar disruption is happening in a different way. There are 'designer' brands that exist at these price points, but they are being disrupted by the department stores that previously purchased them shifting to private label production (brands the stores produce themselves and label with their own brand), and shifting fast. In 1970, 25% of department store retail was private-label brands, in 2005, 50%, in 2010, 60%. [1] [1]: The New Rules of Retail - http://www.amazon.com/gp/product/B004AP9TQM http://www.amazon.com/gp/product/B004AP9TQM