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In enterprise software, there is another angle to this problem. If you know that the deployment process is going to take 3 years, should you tell your customers
by param 17y ago
In enterprise software, there is another angle to this problem. If you know that the deployment process is going to take 3 years, should you tell your customers that there are features in your product that are right now sitting on your immedidate roadmap? what about medium term roadmap? How do you determine where the line is?
Also, if you know the base feature is there; but you know there are customizations and configurations that will need to be done on top for the deployment, do you say its there out of the box? or do you say it can be done? (Note that nothing really works out of the box in the enterprise; and if you keep saying 'can be done' to everything, you are going to lose the sale to a guy who says out of the box.)
- akeefer 17y agoAs a guy who works at an enterprise vendor that works very, very hard to never lie in the sales cycle . . . in the long run, having a reputation as a vendor that delivers on their promises is a huge asset. Most enterprise software vendors have terrible reputations, and 100% customer referencability is an asset that's much, much harder to copy (or fake) than your product is. Protect it at all costs. That might cost you sales in the short run, and it means you have to walk away from deals if the customer isn't a fit, but your reputation is probably the single most valuable asset that you have in that space.