I'm happy to see this tool because we do need to get those ad developers/designers (whoever they are!) to stop producing output which consumes high cpu. But if

I'm happy to see this tool because we do need to get those ad developers/designers (whoever they are!) to stop producing output which consumes high cpu. But if this doesn't fix that problem then we're spreading the issue to our non-flash tablets and mobile devices, which could be a painful change from the static ads we currently enjoy on those devices. However, I'm disappointed to see that this deals with fix-sized units exclusively. The web is supposed to be fluid, ads and other content should be encouraged to be percentage-width based, or at least responsive to different screen sizes and layouts. This tool produces fixed-size ads, when they could have used it to encourage a big change towards responsive advertising.