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Yeah, the product positioning here is awful; it's like someone just went through the marketing copy at the last minute to strip out its ad-centricity. My very c
by icambron 13y ago
Yeah, the product positioning here is awful; it's like someone just went through the marketing copy at the last minute to strip out its ad-centricity. My very cynical guess is that it went like this:
#1 Wait, couldn't the ad designer you've been working so hard on actually be used by anyone to just make web pages?
#2 Well...I mean I guess so, but it wouldn't--
#1 Awesome! It's really a Google Web Designer! This can be a much bigger PR splash than just a nice tool for making ads! Gotta think outside the box. Generalize.
#2 OK, but the actual goal here is to make it easier to create ads, and the product's completely designed around--
#1 BAM! Name changed! Two minutes to create a whole new product. That MBA has paid for itself in spades!
- burgreblast 13y agoI think that's the charitable view. More likely: #1 "we need an ad builder tool" #2 "OK, but it can do more than ads..." #1 "Good one. Then it it will seem like we're giving back." #2 "?" #1 "Don't worry. Just make sure the focus of using the app will be ads. That will help our users the most, and provide the biggest impact with our limited resources."