That’s how you win when you enter a market after there is an established leader…Do The Opposite! This presumes that there exists, and you can correctly identif

That’s how you win when you enter a market after there is an established leader…Do The Opposite! This presumes that there exists, and you can correctly identify what is, "The Opposite." What's the opposite of water? Salt? Sand? Ice? What's the opposite of salt? Water? Pepper? What's the opposite of video? What's the opposite of content? This feels a lot like retrosplaining, where a strategy seems obvious in hindsight and can be "explained" with a hand-wavey description like "do the opposite." . But this is no more helpful then telling people that you make money by providing "value." No kidding. The trick is in determining what people will find valuable. Is it more features? Fewer? Different features? Different in what way?