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No ... a couple quick examples. Kids don't go to Walmart looking for the Abercrombie & Fitch department. They want the fantasy built around the brand and that m
by commentzorro 13y ago
No ... a couple quick examples. Kids don't go to Walmart looking for the Abercrombie & Fitch department. They want the fantasy built around the brand and that means their own stores. Stihl when the dealer route because they wanted to differentiate their higher quality and provide a more personal customer relationship than Walmart would allow.
Gotta get Apple out of that lock-in in order to support true boutique shops.
- derefr 13y agoI guess that depends on whether you see the App Store as a single shop, a department store, or a mall. There might not be Abercrombie & Fitch departments in Walmart, but there are certainly Apple-store-themed electronics sub-departments within Best Buy.
- commentzorro 13y agoYou got it. I think the sub-departments is exactly the wrong model. Completely separate stores with completely separate and unique identities. Apps not also sold in the app store. Boutique shops selling and supporting a very narrow vertical.