I'm not 100% sure how the process works but from what I've seen, when the analyst is examining a company or product they work mostly with the website and other

I'm not 100% sure how the process works but from what I've seen, when the analyst is examining a company or product they work mostly with the website and other marketing materials, which makes it possible for the tool to do one thing while marketing copy says otherwise. That information is probably coupled with revenue, maybe some news analytics and relationship with the analyst to come up with the final determination. I believe how it works is still a secret but I'd sure love to know more about how it really works.