Star athletes may not be 10x better at their sport than other players in the same league, but they are probably (at least) 10x better at bringing in the fans an

Star athletes may not be 10x better at their sport than other players in the same league, but they are probably (at least) 10x better at bringing in the fans and money for their sport and club than other players. Given that modern sport is an industry this is the sort of thing that team owners would also take into consideration.