There's a huge range though. There's the "Uncheck this box to not subscribe to our newsletter" versus "We're going to hide wording calling this a subscription

There's a huge range though. There's the "Uncheck this box to not subscribe to our newsletter" versus "We're going to hide wording calling this a subscription opt-in outside of the expected eye tracking range for our audience." We already know "people don't read online" (anywhere?), so adding words outside of the experience itself justifying their actions isn't just a "dark pattern," it's much worse. I think dignifying it with the name "dark pattern" makes it too easy to dismiss as "oh, one of those silly things people do to get more signups" versus "Uh, this iOS app just maxed out my credit card because I let my 5 year old play PAY-FOR-POINTS 2.0 FREE EDITION."