It doesn't...the business model is to sell stuff to a niche market. He's still doing that, but he's either determined that getting them on his list and selling

It doesn't...the business model is to sell stuff to a niche market. He's still doing that, but he's either determined that getting them on his list and selling to them over time converts higher overall, or he's testing to see if that's the case. I wouldn't be surprised if it does...opt-in rates for cold (but targeted) traffic on squeeze pages like that can be north of 30%, compared to a good sales letter conversion rate of 2-3%. That's a lot of people who have given you permission to send them valuable info and offers for your product(s). Many people won't buy until they have multiple contacts with the offer. Hook them with a free offer, give them value over time, and then sell them your product.