This is pretty common...internet marketers are constantly testing new things. In this case, he's switched to a squeeze page that hypes a free e-course. If you

This is pretty common...internet marketers are constantly testing new things. In this case, he's switched to a squeeze page that hypes a free e-course. If you sign up for it, you get setup in his Aweber autoresponder and you'll get the free e-course (hopefully) along with offers for the product he's selling. He may just have switched to test the overall conversion rate through the whole pipeline and see if it's higher. Often it'll better to hook people with a free offer and build trust over time, selling them multiple products, rather than trying to convert cold traffic to a sale up-front. Also, I just want to point out that he's likely never made $400k in annual profit from this. Not only was Cringely's estimate based on the $79 price that gets cut in half for a lot of the orders, but a lot of these guys give their affiliates 50 - 75%, plus he's probably paying for a lot of paid traffic. That said, if he's selling 10-15 of these per day, he's probably doing well, especially if he has premium products that he upsells people to. Lots of lessons here for the HN crowd, IMO.