"Zing" in English has negative connotations; to "zing" someone is to make a witty but hurtful remark to them. So "zing" is both the kind of term that COULD be

"Zing" in English has negative connotations; to "zing" someone is to make a witty but hurtful remark to them. So "zing" is both the kind of term that COULD be taken over by a social media service (like "tweet" has been taken over), and at the same time is a negative commentary on what you're actually doing when you use that social media service. I assume that that was the meaning intended, since the author is writing in English.