It's not just eye catchy most of the websites that are useful and retain a large user base are simple... in that they are very minimal and nice looking, look at

It's not just eye catchy most of the websites that are useful and retain a large user base are simple... in that they are very minimal and nice looking, look at facebook compared to myspace or google compared to the new bing there are obvious winners on aesthetics. Even things like gmail, twitter and webapps like basecamp can be visually pleasing but keep that needed minimal look.