It is a stupid idea from a gamesmanship point of view. But it is a brilliantly viral idea from the marketing point of view. Think of that Saturday afternoon w

It is a stupid idea from a gamesmanship point of view. But it is a brilliantly viral idea from the marketing point of view. Think of that Saturday afternoon when you have a few posts popping up on facebook and twitter "Your friend is supporting ____...", it is sure to get a bump in non-hard-core fans watching the race. Racing is one of the few places they can do this.