Exaggerating reveals the point. That is the satirical technique in action. And this is about poking fun at a) the enthusiastic self regard that many tech compa

Exaggerating reveals the point. That is the satirical technique in action. And this is about poking fun at a) the enthusiastic self regard that many tech companies have for their "culture" and b) the notion of the unlimited benefits of self-surveillance, which is a value social networking has explicitly and implicitly promoted.