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People say they are willing to pay but more often than not they look not to pay. Same as airlne tickets. Everyone complains the service and quality is terrible

People say they are willing to pay but more often than not they look not to pay. Same as airlne tickets. Everyone complains the service and quality is terrible yet everyone is always looking for the cheapest price. It's the real consumer behavior drives the markets rather than our idealized behaviors ;)

libovness 13y ago
Totally agree. If you had four movie theaters that: 1) Charges $12 up front 2) Shows the movie for free with ads 3) Allows you to decide if you want to pay $3 for each quarter of the movie Easy: #2 or #3, then #1.
- klaasmer 13y ago
  You would rather watch the movie with ads?? Really? I would pay to get rid of ads everywhere.
  - sjs 13y ago
    That is not a popular stance. See cable television.
    - riobard 13y ago
      Sad thing is, even if we pay, we still get ads. Like before the movie is shown. Apparently we don't pay enough.
      - daemin 13y ago
        This happens in Australia as well, the cable TV channels actually show more ads than comparable ones on free to air TV. It seems that because you're comfortable paying for a product that you're actually more valuable to advertise to.
    - pietro 13y ago
      See Netflix.
  - libovness 13y ago
    I wouldn't, the majority would
- libovness 13y ago
  I wrote up my thoughts on this: http://whoo.ps/2013/09/29/cognitive-drain-theory-of-why-paid-apps-don-t-sell http://whoo.ps/2013/09/29/cognitive-drain-theory-of-why-paid... Slightly revising my position: The order in which people would choose this doesn't really matter
ceolaf 13y ago
Without reliable (and valid) data about service and quality, it is impossible for consumers to make intelligent purchasing decisions based upon those criteria. Without differentiation in the market along those criteria, there is no decision to make. We cannot really know how many customers might make such decisions because such information is not readily available. Even when the information CAN be found, there is a cost to finding it (i.e., in time and inconvenience, usually). As best I can tell, there differences in quality across airlines is very low, and they actively try to hide information about prices. Might app users be more willing to pay for apps if they REALLY knew the $1 or $2 was better than the free version? It appears to me that this behavior is a rational response to a lack of reliable information. IAP purchases come after the customer has tried out enough of the app to have an informed view of its quality.

libovness 13y ago

Totally agree. If you had four movie theaters that: 1) Charges $12 up front 2) Shows the movie for free with ads 3) Allows you to decide if you want to pay $3 for each quarter of the movie Easy: #2 or #3, then #1.

klaasmer 13y ago
You would rather watch the movie with ads?? Really? I would pay to get rid of ads everywhere.
- sjs 13y ago
  That is not a popular stance. See cable television.
  - riobard 13y ago
    Sad thing is, even if we pay, we still get ads. Like before the movie is shown. Apparently we don't pay enough.
    - daemin 13y ago
      This happens in Australia as well, the cable TV channels actually show more ads than comparable ones on free to air TV. It seems that because you're comfortable paying for a product that you're actually more valuable to advertise to.
  - pietro 13y ago
    See Netflix.
- libovness 13y ago
  I wouldn't, the majority would
libovness 13y ago
I wrote up my thoughts on this: http://whoo.ps/2013/09/29/cognitive-drain-theory-of-why-paid-apps-don-t-sell http://whoo.ps/2013/09/29/cognitive-drain-theory-of-why-paid... Slightly revising my position: The order in which people would choose this doesn't really matter

ceolaf 13y ago

Without reliable (and valid) data about service and quality, it is impossible for consumers to make intelligent purchasing decisions based upon those criteria. Without differentiation in the market along those criteria, there is no decision to make. We cannot really know how many customers might make such decisions because such information is not readily available. Even when the information CAN be found, there is a cost to finding it (i.e., in time and inconvenience, usually). As best I can tell, there differences in quality across airlines is very low, and they actively try to hide information about prices. Might app users be more willing to pay for apps if they REALLY knew the $1 or $2 was better than the free version? It appears to me that this behavior is a rational response to a lack of reliable information. IAP purchases come after the customer has tried out enough of the app to have an informed view of its quality.