Lately I have been thinking a lot about the giant leap of faith you have when installing an app. There is no free trial, and most apps you can't understand unt

Lately I have been thinking a lot about the giant leap of faith you have when installing an app. There is no free trial, and most apps you can't understand until you start using them. One of the biggest gaps is games - most promotional videos do not even display in-app activity. I think most of us would pay for instagram and twitter now. I would have to think twice about it above 20$/month. I don't think they could get to where they are with a paid app model. I tried out a few ways to solve this problem. Better app landing pages. Better app videos. Nothing works, apps are an experience. Also their utility skyrockets in certain situations. Twitter is essential when something major is happening, like an earthquake in your area. Instagram is essential when you want to e-brag. Yelp is essential when you have a group of people deciding where to eat. The barrier to pre-installing the app needs to be incredibly low, and the ease of use for a noob needs to be low.