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I think RIM didn't understand how the game had changed. They pioneered the market with secure communications, talk and text, basically a dumbphone +. When Appl

I think RIM didn't understand how the game had changed. They pioneered the market with secure communications, talk and text, basically a dumbphone +. When Apple entered the market, they partnered with Google for Youtube content and with AT&T for a good data plan. They changed the game from talk and text to consumption of content: data, video, internet, etc. RIM was stuck in the belief that phones were phones, and that their phones were better phones. The iPhone changed the market so that people wanted portable computers that they could access content with. RIM never understood this.

wsc981 13y ago
Maybe RIM as a company didn't understand it, but executive Mike Lazardis seemed to realise the threat, since in the article he apparently stated something like "if this thing carries on, we're competing with a Mac, not a Nokia" when talking about the original iPhone.
flatfilefan 13y ago
The trade-off is very simple - big screen or battery life. BB believed users are not ready to trade productive phone use for browsing and multimedia. They were wrong. First BB device on multimedia side of this trade-off is Z10. It has a big screen but short batter life. Otherwise fine device, I like it better than Galaxy S3.