An article like this reminds me of some of my own roots in consumer behavior research and classic market research. Formal models of finding feature-to-market f

An article like this reminds me of some of my own roots in consumer behavior research and classic market research. Formal models of finding feature-to-market fit are not particularly new. One that comes to mind is the Kano Model. I tracked down an article that I co-authored back in 1998. http://www.quirks.com/articles/a1998/19981002.aspx http://www.quirks.com/articles/a1998/19981002.aspx In that article we gave an overview of the model. I find the model conceptually helpful but I was less enamored with the measurement methods.