I find Dan Ariely's books on human irrationality very interesting and very easy for normal people like us to get into. https://en.wikipedia.org/wiki/Dan_ariely

I find Dan Ariely's books on human irrationality very interesting and very easy for normal people like us to get into. https://en.wikipedia.org/wiki/Dan_ariely#Publications https://en.wikipedia.org/wiki/Dan_ariely#Publications