it is all efficiency vs comfort trade offs. if your task is important you pay close attention and so rather deep contrast and separation. also the more on the

it is all efficiency vs comfort trade offs. if your task is important you pay close attention and so rather deep contrast and separation. also the more on the screen the better. if you are just dicking around you want low contrast and lots and lots of white space. so, ignore all the trend talk. real reason is that the internet is finally embracing the so talked short attention span and frivolity. btw, you study all that in the few psychology, marketing and semiotics classes in ... oh, designers classes today have none because they are not the old and outdated industrial design of yesterday. now they have photoshop and flash. and the final thesis can be a website.