Apple in general doesn’t report how different models of a product sell. That it also didn’t for the iPad mini doesn’t indicate anything. (The only exception I c

Apple in general doesn’t report how different models of a product sell. That it also didn’t for the iPad mini doesn’t indicate anything. (The only exception I can think of is the iPod touch were Apple also didn’t report any specific numbers but at least said that most iPods sold were iPod touches. I think it’s quite obvious why Apple felt compelled to be a bit more specific in this case, what with the iPod touch running iOS and being part of the ecosystem, unlike all other iPods. Other than that Apple will report how many portable Macs they sold, how many desktop Macs they sold, how many iPods they sold, how many iPads they sold and how many iPhones they sold.) That Business Insider article is pure bologna, no doubt written by someone who is quite clueless about how Apple typically reports its numbers. You can go back through apple.com/pr and look at everything they typically release after launches and Apple’s pattern becomes quite clear. (I also think it’s general consensus that the iPad mini is quite successful. Which is not saying anything about hypotheticals. If you measure Apple against the size of the market they clearly could sell more. Can they, do they have to, do they want to and can Apple’s iPad business still be considered a success if it doesn’t are then, I feel, the most relevant questions.)