The customer they're trying to acquire is the kind that doesn't check their credit card statement in detail every month. So A/B testing cancellation rates and c

The customer they're trying to acquire is the kind that doesn't check their credit card statement in detail every month. So A/B testing cancellation rates and customer satisfaction levels are all mostly irrelevant. Their lifeblood is the zombie customer who is completely unaware they've got a leech sucking at their credit card account.