"Listerine didn't invent bad breath, they invented a solution." I think you're misreading me slightly. I didn't say Listerine "invented bad breath." I said, by

"Listerine didn't invent bad breath, they invented a solution." I think you're misreading me slightly. I didn't say Listerine "invented bad breath." I said, by way of linking the article, that they made "chronic halitosis" into something more than what it really was. They took what had been a relatively obscure medical condition and convinced everyone that they had it, thereby convincing consumers of a need for mouthwash that hadn't really existed before. For the vast majority of the population, bad breath can be solved by brushing one's teeth and staying hydrated. Listerine, through an admittedly brilliant marketing campaign, convinced people that they needed to take things a step further -- that oral hygiene was somehow incomplete without mouthwash.