Gamechanger is also where bulk of the risk lies. What most start ups build as gamechangers often end up being features their market doesn't care about. This is

Gamechanger is also where bulk of the risk lies. What most start ups build as gamechangers often end up being features their market doesn't care about. This is why if you build a me-too product in a great market you can get quicker initial adoption than building supposed gamechangers in an unestablished market.