Twitter and Facebook front ends have as much complexity as any fancy gizmo FWA site. And took even more work to get right, because most fancy gizmo sites are th

Twitter and Facebook front ends have as much complexity as any fancy gizmo FWA site. And took even more work to get right, because most fancy gizmo sites are throwaway internet flyers, see them once and forget. If they flop it's no big deal. It's also why they get shut down, after the promotion they have no useful traffic, so no one even bothers to pay for hosting. I agree with their philosophical principle though, a content site shouldn't be as complex as an application, but they often are.