For some reason I want to associate this with the fact that names that become generic can make you lose your trademark. I'm thinking of course of Kleenex (brand

For some reason I want to associate this with the fact that names that become generic can make you lose your trademark. I'm thinking of course of Kleenex (brand tissues) and Velcro (brand hook & loop fasteners), both of which are so synonymous with the entire category that my spell check doesn't underline them. I want to think of that as a monopoly on the concept, and if you have that, then you lose control simply because the public equates the name with the thing solely. I think this is fair as a monopoly is not welcomed generally, so it makes sense that you can have something so popular it loses its trademark and becomes a commodity in the mind. This story here however makes me want bacon now a little less, though.