interesting, that wired threatened the owners of wire.com (a site to encourage women to go on the net) into giving up their domain in the early 90s. > Trademar

interesting, that wired threatened the owners of wire.com (a site to encourage women to go on the net) into giving up their domain in the early 90s. > Trademark infringement cases are usually settled through a process I've come to think of as Big Footing. The big company with the trademark Big Foots the little one, forcing it to give up the name. Usually, this is achieved with a Big Foot letter from the big company's lawyer, threatening legal action. > McDonald's does it. So does Wired. Last year, WIRE, a computer network encouraging women to get on the Net, registered the domain name wire.com. This magazine's lawyers sent them a Big Foot letter: "That sounds too much like Wired's online service, wired.com. Give up the name, or else." WIRE became Women's Wire, and retreated to the domain name wwire.com.