There's something heinous about demanding that a group of people think about "the product" in every waking hour. I think I'm mostly objecting to the wording --

There's something heinous about demanding that a group of people think about "the product" in every waking hour. I think I'm mostly objecting to the wording -- "product" is such a lifeless, anodyne word. If I want people who are passionate about what we're building, we have to build something that inspires passion, and I can't imagine ever calling that "the product".