4 ms·

"Oddly enough in recessionary times, customers are prepared to take more risk with a young company if they believe that that company offers them a tremendous ad

"Oddly enough in recessionary times, customers are prepared to take more risk with a young company if they believe that that company offers them a tremendous advantage that will help them become more efficient or lower their costs." I don't think I understand the significance of this statement. You always buy a product that 'offers a tremendous advantage that will help [you] become more efficient or lower [your] costs.' Is the significance that in a recession a prospective customer is less likely to buy 'the standard'?

ajju 17y ago
Yes, Moritz is suggesting that companies (at least some of them) are more willing to take the risk of buying from a stratup, if it offers them a tremendous advantage.., during a recession. I am wondering if there are entrepreneurs who can corroborate this theory based on their experience.
- jpwagner 17y ago
  You just used nearly the exact terminology from the original quote. Sorry, I do not think the concept is clear. Since the advantage over 'the standard' changes depending on what product and what startup we're talking about, this seems to be more of a comment on the likelihood of the buyer to stick with 'the standard'. (additionally, the wording (and paraphrasing) are not making this clearer...some companies...more likely...tremendous advantage...etc) I'm attempting to make "his theory" concrete in wording so that it's comprehensible. I think you can boil "his theory" down to: Buyers' preference for 'the standard' is inversely proportional to the current economic state. What do you think?
  - ajju 17y ago
    I think his theory is more like: Buyers' appetite for 'the non standard' is inversely proportional to the current economic state.
jjs 17y ago
I think they're emphasizing "become more efficient or lower their costs" as opposed to growing the company, or increasing revenue.

ajju 17y ago

Yes, Moritz is suggesting that companies (at least some of them) are more willing to take the risk of buying from a stratup, if it offers them a tremendous advantage.., during a recession. I am wondering if there are entrepreneurs who can corroborate this theory based on their experience.

jpwagner 17y ago
You just used nearly the exact terminology from the original quote. Sorry, I do not think the concept is clear. Since the advantage over 'the standard' changes depending on what product and what startup we're talking about, this seems to be more of a comment on the likelihood of the buyer to stick with 'the standard'. (additionally, the wording (and paraphrasing) are not making this clearer...some companies...more likely...tremendous advantage...etc) I'm attempting to make "his theory" concrete in wording so that it's comprehensible. I think you can boil "his theory" down to: Buyers' preference for 'the standard' is inversely proportional to the current economic state. What do you think?
- ajju 17y ago
  I think his theory is more like: Buyers' appetite for 'the non standard' is inversely proportional to the current economic state.

jjs 17y ago

I think they're emphasizing "become more efficient or lower their costs" as opposed to growing the company, or increasing revenue.