Frank and Oak (frankandoak.com) does something similar to JustFab. They just raised a large Series A. I've been burned by this personally, but ultimately it's

Frank and Oak (frankandoak.com) does something similar to JustFab. They just raised a large Series A. I've been burned by this personally, but ultimately it's really a case of buyer beware so I can't really hold a grudge - even if the tactic is sleazy imo.