There is a really interesting comment on reddit regarding this survey, specifically about how dodgy its methods was. "This is not me saying that this is a bad

There is a really interesting comment on reddit regarding this survey, specifically about how dodgy its methods was. "This is not me saying that this is a bad study because I'm a Microsoft fanboy. This is me saying this is a bad study because I'm a scientist. The "study" says that "cognitive load is the sum of elements a user needs to be familiar with in order to use the operating system." That's actually a good thing to look at, and would be interesting. Unfortunately, they counted the number of pre-installed applications and decided that was somehow linked to the cognitive load? I don't even begin to see a connection between the two. In the "efficiency and integration" section, they do not actually run a study to see how quickly different tasks can be done (which would be efficiency) -and I don't see anything about integration at all- instead they simply talk about how many short cuts there are- except on Android, which is docked for having too many short cuts. The customization section showcases 2 problems. 1. They assume that more customization is always better and 2. If what you're going for is customization, than you better make Android a 10 and the next highest operating system a 2. The fact that they have Android and iOS7 anywhere close together shows they did not use any methodology for assigning score. And finally, the UFX score. I don't even know where to begin. First, he claims that you can close applications on iOS7 and Android to "free up resources," but in reality both camps have said explicitly that their app launcher does not control resource use. He claims that iOS 7 can fit 24 application shortcuts, while Windows Phone can barely fit 12. In reality, if all you want is icons with counters (which is all iOS 7 offers you) then you can fit 28 icons on Windows Phone. He also complains about not having a background image on Windows Phone, never once mentioning how you wouldn't be able to see it (he also lists this under UFX- not sure how this causes any friction. Anyway, he also list this under customization (which makes more sense) and double counts this as a negative). And the oddest one- he claims that the Lumia 920 has "sponsored links on the homescreen." I don't have a Lumia 920- so I can't speak from personal experience, but none of my Google searches reveal anything about this and it is something that I am quite sure would be railed against frequently if true. So in that case, I'm pretty sure it is a lie. Now, that being said- there are of course problems with Windows Phone. However, I really don't think this article captured any of them." - Weed_O_Whirler