Conversely, a hotel probably has more than one competitor so if they're posting negative reviews they may well review all of them. Someone who has a particular

Conversely, a hotel probably has more than one competitor so if they're posting negative reviews they may well review all of them. Someone who has a particularly bad (or good) experience with a hotel may well not have signed up before but could feel compelled to do so for that experience. Note that I'm not speaking from experience here, just playing devil's advocate a bit :).