By optimizing you talk about misleading a small part of the users so that they pay the VIP fee without even noticing they are charged? Answer this simple questi

By optimizing you talk about misleading a small part of the users so that they pay the VIP fee without even noticing they are charged? Answer this simple question : do people receive an email to remind them they will be charged $39 this month so they should hurry picking a pair of shoes? No wonder why you get a very high customer retention rate if ppl are not even aware they are customers.