Won't people just use them to store their junk and never ask for it back? How is that business model sustainable? "Honey, where's that extra photo album?" "It'

Won't people just use them to store their junk and never ask for it back? How is that business model sustainable? "Honey, where's that extra photo album?" "It's in storage, do you want to pay $29 to have them bring it over?" The real problem is people have too much crap and are unwilling to get rid of what they don't use. I'm a data packrat but at least it only costs me a $100 3TB drive every few years. EDIT: I should have read the article. The parent comment didn't mention the annual fee. That makes more sense.