Assuming "no one notices" as a good proxy for search quality remaining the same, I would argue that Google's getting better since the playing field is getting h

Assuming "no one notices" as a good proxy for search quality remaining the same, I would argue that Google's getting better since the playing field is getting harder... * There are a ton more people actively researching ways to reverse-engineer and game the system. * There are a ton more sites and more content getting generated, including bot-generated ones which are of dubious quality.