The pricing is definitely geared towards city living. $300/yr for 12cu ft of storage. I paid $600/yr for 600cu ft of storage at my local U-Haul. So about 25x wh

The pricing is definitely geared towards city living. $300/yr for 12cu ft of storage. I paid $600/yr for 600cu ft of storage at my local U-Haul. So about 25x wholesale/suburban prices. For the price, you get really easy web interface and almost no hassle pickup/delivery. If I lived in a city and had no storage, I would consider it but I don't know how much one can pack in just 3cu ft boxes. I hope they offer larger boxes or rather, standard pallets. After all, the boxes will be storage in typical bins in a warehouse. Industrial warehouses rent out indoor pallet-sized bins (4ft x 4ft x 5ft = 80cu ft.) for about $12/mo. If they charge a customer $25/mo for 12cu ft and stack even 5 customers in one pallet (60 cu ft), they make $25*5 - $12 = $113 => 90%+ gross margin. This is just monthly storage. Of course the warehouse charges handling fees but they would certainly offer price breaks when 1000+ bins are rented out. This can be a very profitable venture if the marketing and customer service is done right and their small apartment dwelling customers wouldn't have to rent a car or ask friends for a ride just to storage the christmas decorations each year. All in all, just what a real-world startup is supposed to be.