You may want to play with the name a bit, but it could be too late in your development for that - the first thing I thought of when I read "alchitect" was a sit

You may want to play with the name a bit, but it could be too late in your development for that - the first thing I thought of when I read "alchitect" was a site that I could tell all the kinds of booze I had in my closet, and it would give me some interesting mixed drinks (alcohol + architect). But that may just be my mind being somewhat recently out of college. I would also change the video you have highlighted on the front page - after watching it, I have a good idea how to install something, but I'm not 100% sure what I would have installed, or why I would have wanted to do that. Based on the description at the top, I think Alchitect is some kind of web framework, but I'm not clear on what makes it special, distinctive, or even what language/platform it's for. As opposed to an install video, I'd make the main front-page video into something like one of the Rails videos - "Watch me go from nothing installed to a basic CRUD MySQL site in under two minutes" - and highlight along the way what makes your framework different from every other one.