It doesn't matter. Over time, the value of all un-curated reviews approaches zero. One of the oldest review platforms, IMDB, being the prime example of this. I

It doesn't matter. Over time, the value of all un-curated reviews approaches zero. One of the oldest review platforms, IMDB, being the prime example of this. I don't often agree with Nicholas Carr, but in this particular case, the wisdom of the crowds fails miserably, with or without astroturfing.